TVCs for one of the largest telcos in Portugal that accompanied the rebrand launch with a multi-channel strategy.
This was an enjoyable project to work on since it was the first time I made a TV commercial, but mainly due to the minimalism of the brand combined with the animation challenges to give life to these micro characters (we call them spokes). It was something new and fresh in Portuguese commercials, which opened the door for more motion/animation commercials like these.
We made hundreds of small animations for about 2 years - TV, Social, and Cinemas - to consolidate the brand (which we proudly did).
It was done with HomemBala in partnership with Nebula Studios.
ROLE __ MOTION GRAPHICS . ANIMATION
Credits
Production Company
HomemBala
Nebula Studios
Production Agency
HAVAS Portugal
Creative Direction
José Vieira (HAVAS Portugal)
Direction
Pedro Gonçalves
Nuno Gonçalves
Producer
Jaime Graça (APP Portugal)
Animation & Motion Design
Carlos Marques
José Vieira (HomemBala)
Nuno Gonçalves
Music
Tambourine Sound Design
Sound Design
Ergonoise
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