WOMEN WORLD CUP U-20

COSTA RICA

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“Let's go together” is the motto of the identity created for the competition, where the players appear as “forces of nature”. “The legacy that women's football is creating, the bonds of sisterhood that inspire players to grow and evolve, share the same natural strength and celebratory energy as the host country. "It was almost symbiotic the way these ideas and values ​​came together to create the identity of the FIFA Women’s World Cup U-20 Costa Rica 2022”, describes the agency, underlining that “a girl empowered by football is also a force of nature”. “From this fertile idea, a logo made of water, lava and forest grew, which blossomed with sisterhood, football and the vibrant culture of Costa Rica”, explains a press release about the project.

“Costa Rica's natural wealth served as an inspiration to represent the full energy of women's football, contributing in a subtext to women's empowerment globally. A path that FIFA has understood to follow and that makes it even more relevant and, as such, stimulating to work on”, also refers to the Portuguese agency.

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Credits

Client

FIFA

Agency

UN-LOCK BRANDS 

Production Agency

Nebula Studios

Producer

João Marchante

Creative Direction

Miguel Viana

Copywriter

Joaquim Albergaria

Design

Carlos Constantino

Animation

Carlos Marques

Fábio Costa

Project Managment

Sofia Marques

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